---
title: Usage
url: 'https://learn.aimera.io/usage'
markdown: 'https://learn.aimera.io/usage.md'
date: '2026-10-05'
description: 'Usage Aimera can be used for many business purposes. Here is a shortlist of examples: Client acquisition, sales or service onboarding Read more about it in Conversions section. Feedback and recommendations Aimera allows people to recommend your products/services to their friends and acquaintances. …'
---

# Usage

## Usage

Aimera can be used for many business purposes. Here is a shortlist of examples:

#### Client acquisition, sales or service onboarding

Read more about it in [Conversions section](https://learn.aimera.io/usage/conversions).

#### Feedback and recommendations

Aimera allows people to recommend your products/services to their friends and acquaintances.

#### Surveys and Research

Read more about it in [Research](https://learn.aimera.io/usage/research) section.

#### Loyalty

It allows users to get additional value by using your company's products or services.

#### Content Marketing

Read more about it in [Content marketing](https://learn.aimera.io/usage/content-marketing) section.

#### Breaking habits, fears and doubts

AIMERA helps customers to take the first steps of learning about your product or benefits.

Fact: an online shop acquired first-time buyers at 55% less cost than using Google AdWords.

#### Customer activation

Customers often simply forget they use a particular product. AIMERA reminds and encourages continuous usage. Read more about it in [Dormant customer activation](https://learn.aimera.io/usage/client-activation) section.

#### Cross sales

AIMERA helps the customer to find out and motivate them to try the companies new products.

Fact: The number of payment cards' owners increased by 27% over 15 months.

#### Getting contacts and consents

Read more on this in [Data sharing consent](https://learn.aimera.io/usage/data-collection-and-consent) section.

#### [Next: Usage - Content marketing](https://learn.aimera.io/usage/content-marketing)

---

## Navigation

- Previous: [Home](https://learn.aimera.io/index.md)
- Next: [Challenge management](https://learn.aimera.io/challenge-management.md)
- Children:
  - [Content marketing](https://learn.aimera.io/usage/content-marketing.md)
  - [Conversions](https://learn.aimera.io/usage/conversions.md)
  - [Personal data sharing](https://learn.aimera.io/usage/data-collection-and-consent.md)
  - [Research](https://learn.aimera.io/usage/research.md)
  - [Dormant client activation](https://learn.aimera.io/usage/client-activation.md)
  - [Case: Gifty](https://learn.aimera.io/usage/gifty.md)