---
title: Conversions
url: 'https://learn.aimera.io/usage/conversions'
markdown: 'https://learn.aimera.io/usage/conversions.md'
date: '2026-10-05'
description: 'Conversions Let the customer know about company or a particular product, offer to try and then order. The full onboarding process works best when designed step-by-step. Fact: Acquisition cost of mobile app paying user reduced by 89% to market average A common purpose companies use Aimera is to mo…'
---

# Conversions

## Conversions

Let the customer know about company or a particular product, offer to try and then order. The full onboarding process works best when designed step-by-step.

Fact: Acquisition cost of mobile app paying user reduced by 89% to market average

A common purpose companies use Aimera is to motivate people do small steps towards the business goals. Just some examples:

- make a first order
- make regular orders
- sign up for the service
- use a particular feature
- install mobile app

In Aimera a company can give a direct reward to break typical audience barriers. For such purpose a system integration or problem solving tactics could be used.

### System integration

![](https://learn.aimera.io/images/d/d/7/8/0/dd7809f93f985ce5a71c334a6ade36d953f418be-alphaaimeraioendashboardiphone-x.png)

Using this tactics a person is offeted to do a desired action (sign up, order, etc.). The action *must* be traceable - a phone number or an email should be known after a person completes it. On successful action this event is [sent to Aimera system to process](https://learn.aimera.io/api-reference), or a [manual data import](https://learn.aimera.io/api-reference#manual-import) used.

> Example: The company creates "sign up for our mobile app and get reward" type of challenge. If a person got interested, downloads, and sign's up with a phone number to the app, the backend system of the company sends notification to Aimera: the person with phone number "X" has signed up. This data arrived to Aimera triggers the logic and rewards the person if all other requirements are met.

### Problem solving

![](https://learn.aimera.io/images/3/3/6/c/3/336c3e2b21cdab57d609f017c776fe679dbd57c6-image2021-03-15154154.png)

This approach does not involve any technical integrations. A standard Text quiz type of challenge could be used. A person could be asked for a answer which could be found only after desired action is done. This approach does not guarantee 100% precise result as integrated systems does. However it could be used in cases when the integration is impossible or it doesn't make too much sense.

> Example: The company creates "What is the name of a character who assists signed up mobile app users?". A person should sign up to find the answer.

Tip: It is always recommended start with educating and explaining benefits of using company's product through [Content marketing](https://learn.aimera.io/usage/content-marketing) or in other ways. The stickiness of converted users will be higher if they understand the value of the product before using it.

#### [Next: Usage - Personal data sharing](https://learn.aimera.io/usage/data-collection-and-consent)

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## Navigation

- Parent: [Usage](https://learn.aimera.io/usage.md)
- Previous: [Content marketing](https://learn.aimera.io/usage/content-marketing.md)
- Next: [Personal data sharing](https://learn.aimera.io/usage/data-collection-and-consent.md)