---
title: Research
url: 'https://learn.aimera.io/usage/research'
markdown: 'https://learn.aimera.io/usage/research.md'
date: '2026-10-05'
description: 'Research Aimera is often used by companies to run marketing researches. There are three options that could be used for the specific purposes: Poll Polls are designed to get quantifiable data based on answers of the member. Typical use cases: Understand what people know about your product Understa…'
---

# Research

## Research

Aimera is often used by companies to run marketing researches. There are three options that could be used for the specific purposes:

![](https://learn.aimera.io/user/pages/02.usage/04.research/poll%20screenshot.png)

#### Poll

Polls are designed to get quantifiable data based on answers of the member. Typical use cases:

- Understand what people know about your product
- Understand people behaviour

Tip: Normally polls are limited by number of completions to meet statistically representative sample requirements. There is almost no need to run it for more than 2000 people.

#### Image poll

Image poll in similar by essense to regular polls, however it let person select a visual instead of text as an answer. Typically it is used:

- Evaluate the packing during product development
- Figure our preferences of visual side of products

Tip: Normally polls are limited by number of completions to meet statistically representative sample requirements. There is almost no need to run it for more than 2000 people.

Fact: with a budget of less than €200, 2800 replies received within 11 days.

![](https://learn.aimera.io/user/pages/02.usage/04.research/feedback%20screenshot.png)

#### Feedback

Feedback type of challenges are used to ask people for their opinion in open textual form. It helps to figure out opinions and insights in person's own words.

#### [Next: Usage - Dormant client activation](https://learn.aimera.io/usage/client-activation)

---

## Navigation

- Parent: [Usage](https://learn.aimera.io/usage.md)
- Previous: [Personal data sharing](https://learn.aimera.io/usage/data-collection-and-consent.md)
- Next: [Dormant client activation](https://learn.aimera.io/usage/client-activation.md)