What problems does Aimera solve for business?

Read more on this in Usage section.

What businesses Aimera suits best?

• When your target customers are individuals (B2C);
• When you have competitive advantages that potential customers should know about;
• You introduce new products or services, but you need additional tools to promote it;
• You do not have your own motivational system or it is limited;
• You communicate with your customers in various ways (advertising, newsletters, social networks), but customers get resistant to messages;
• You have a significant inactive user base.

What is a challenge on Aimera?

A challenge is a short and easy task. After its completion, Aimera member is rewarded with points that can be exchanged for prizes. Here are some examples of challenges:

• Download and sign up for the mobile app;
• Complete the first order on an online store;
• Find the product in a physical store, take a picture of its barcode and upload it to Aimera;
• Answer a quiz about advantages of services or products;
• Make 5 transactions per month;
• Give feedback/rate after service testing;
• Subscribe to follow the news;
• You name the rest.

Why is it worth creating challenges on Aimera?

Challenges on Aimera are set in the form of a game. It is an effective method to engage potential customers while paying only for completed actions (challenges). Most of the challenges are created by brands for various marketing purposes: learning the advantages of products or services, breaking customers' fears and doubts, engaging them to try out products or services, collecting data about them (GDPR friendly solution), etc.

How are you sure that people do actions, like app download not just for the reward, but on purpose?

Research shows that Aimera members are doing actions for 4 key reasons:

• Interesting to complete challenges;
• Nice to get prizes;
• Useful to expand knowledge;
• Fun to spend free time here.

What is the reach of Aimera?

The reach and impressions are irrelevant metrics for Aimera since this is not an advertising channel.

How much does it cost to run a campaign on Aimera?

You set the budget and the bid for each challenge, so it is up to you. More on this you can read in Bids and Budget section.

What bid should we set?

It’s up to you. Often it’s recommended to start with 50% lower bid than the result set in other channels, then optimize for better performance.

What’s the lowest possible bid?

5 points. Check the value in your local currency in the management panel.

What will we get with €1000 budget?

For example, if you set the bid €0.10, you can expect up to 10,000 completions (conversions, actions, responses, etc. - depending on a challenge type).

If a challenge is published, how many users get notified by email? And how many will react?

Aimera does not guarantee that any notifications are sent to users. The decision to send an email is taken by algorithms designed to ensure the best client experience and competition. The reaction depends on many factors: how creative the challenge is, how relevant it is to Aimera members, how hard it is to complete it, how much time it requires to complete it, how high the reward is, etc.

How to reach your own customers?

You can reach your own customers at least in three ways:

• Ask Aimera members a questions, that only your customers could know;
• Allow customers to identify themselves using the API;
• Inform your customers about the challenges of Aimera program. This way customers on Aimera website will first see the challenges of your company.

How to integrate a company’s information system with Aimera?

Aimera provides open API, documentation and examples for developers. You need several lines of code to integrate one challenge. Depending on the complexity to integrate one challenge it takes about 2-3 hours for mid-level developers.

How ad tracking tools could be used with Aimera?

If a member is leaving Aimera to visit an outer webpage, universal campaign tags could be added to URLs'. This allows using any compatible tracking tool.

Do we have to offer prizes for participants?

No, prizes and other motivational aids are covered by Aimera and partners.

Does Aimera have an app?

Aimera uses PWA (progressive web app) technology to enable app experience for it's users.

How are you sure that people give their right personal info?

Like in any other place - we can’t be 100% sure. However the data analysis shows that the data is more accurate than Facebook, Google, Instagram or any other popular channel has.

Is it an affiliate program?

Amongst many other purposes, it can be that too.

Is it an influencer marketing tool?

Amongst many other purposes, it can be used to influence person's decision.