Research
Aimera is often used by companies to run marketing researches. There are three options that could be used for the specific purposes:
Poll
Polls are designed to get quantifiable data based on answers of the member. Typical use cases:
- Understand what people know about your product
- Understand people behaviour
Tip: Normally polls are limited by number of completions to meet statistically representative sample requirements. There is almost no need to run it for more than 2000 people.
Image poll
Image poll in similar by essense to regular polls, however it let person select a visual instead of text as an answer. Typically it is used:
- Evaluate the packing during product development
- Figure our preferences of visual side of products
Tip: Normally polls are limited by number of completions to meet statistically representative sample requirements. There is almost no need to run it for more than 2000 people.
Fact: with a budget of less than €200, 2800 replies received within 11 days.
Feedback
Feedback type of challenges are used to ask people for their opinion in open textual form. It helps to figure out opinions and insights in person's own words.
